Posts in Marketing Strategy
How to Bolster a Movement with a Story System
3 Influencer Marketing Rules of Thumb for Trusted Messenger Strategies
The Real Secret Sauce Is Generosity
Marketing Strategy, Actionable Insights, Career, Stakeholder ExperienceMary Avilesstrategy, consulting, generosit, strategic marketing, Adam Grant, marketing research, marketing strategy
HOW You Ask Is More Important Than WHAT You Ask
Tricks of the Trade
Actionable Insights, Applied Research, Insight-based Marketing, Marketing Strategy, Secondary ResearchMary Avilesmarketing research, secondary research, market need, needs assessment, reading list, recommended reading
Letting "Culture IS Strategy" Really Seep In
Life-Long Learning (Emphasis on Long)
Detroit Local Case Study #9: Not All Who Wander End Up In Detroit
Detroit Local Case Study #8: Is It Your Job Or Your Hobby?
Actionable Insights, Applied Research, Insight-based Marketing, Marketing Strategy, Trend Research, Qualitative Research, Secondary Research, PromotionMary Avilessmall business marketing, Detroit small business, target development, Retail Boot Camp, TechTown Detroit, Talk Triggers
Detroit Local Case Study #7: The Journey To Your Why
Detroit Local Case Study #6: I Feel Pretty! Oh, So Pretty!
Detroit Local Case Study #1: What Are You, REALLY?
