Branding — Ideas In Context blog — Mary Aviles

Posts in Branding

3 Influencer Marketing Rules of Thumb for Trusted Messenger Strategies

3 Influencer Marketing Rules of Thumb for Trusted Messenger Strategies

Actionable Insights, Promotion, Branding, Marketing Strategy, Insight-based MarketingMary AvilesOctober 1, 20192020 Census, trusted messengers, influencers, community engagement

Essential Ingredients for Your Strategic Narrative

Actionable Insights, Brand Position, BrandingMary AvilesApril 9, 2019opportunity narrative, narrative development, storytelling

Try It. Tweak It. Use It. Share It. Volume 8

Try It. Tweak It. Use It. Share It. Volume 8

Actionable Insights, Branding, Career, Promotion, SynthesisMary AvilesDecember 20, 2018habit, systems thinking, Nikkita Cohoon, personal branding, Avinash Kashnik, out-of-sights, James Clear, Atomic Habits, Adam Grant, habit stack, Seth Godin, Alex DiPalma, The Podcasting Fellowship

Life-Long Learning (Emphasis on Long)

Life-Long Learning (Emphasis on Long)

Branding, Promotion, Marketing StrategyMary AvilesDecember 3, 2018Seth Godin, Alex DiPalma, The Podcasting Fellowship, life-long learning

Try It. Tweak It. Use It. Share It. Volume 4

Try It. Tweak It. Use It. Share It. Volume 4

Context, Branding, Actionable Insights, Qualitative ResearchMary AvilesAugust 23, 2018simplicity, complexity, Lisa Shalett, Lady Bondo, Personal Branding, Dorie Clark, Daniel Pink, andon cord, This American Life

Detroit Local Case Study #6: I Feel Pretty! Oh, So Pretty!

Branding, Brand Position, Insight-based Marketing, Marketing Strategy, Trend ResearchMary AvilesJuly 18, 2017Detroit small business, retail, marketing communications, media strategy

Detroit Local Case Study #5: Move Over Mr. Wonka

Brand Position, Branding, Stakeholder Experience, Insight-based Marketing, PromotionMary AvilesJune 28, 2017Detroit, Detroit small business, entrepreneurs, cooperatition, Bon Bon Bon, retail

Detroit Local Case Study #1: What Are You, REALLY?

Brand Position, Branding, Insight-based Marketing, Marketing StrategyMary AvilesFebruary 14, 2017Detroit, mental model, Mark Bonchek, Simon Sinek, Start With Why