Essential data to inform our choices are all around us. Immediately applicable marketing insights are available via keen observation of and in conversation with the communities we serve. They’re harnessed via ethical sourcing of non-proprietary online information and trend immersion. Data-driven decisions rooted in context can provide essential clarity of focus and prioritization, powering intentional marketing.
I apply accessible frameworks to inspire confident decisions.
There are a number of ways to engage me:
— Sarah Donnelly, TechTown Detroit Retail Services Director
Market, competitive, trend analysis, and journey exploration for a continuing care retirement community.
A digital qualitative study with female healthcare decision makers.
I think of myself as a cross between Russell Crow in Beautiful Mind and Melanie Griffith in Working Girl. I have spent the last 20 years looking for and making connections. I recognize the critical link between strategy and execution. My superpower lies in my ability to synthesize all kinds of inputs that bring context, nuance, and strategic importance to business challenges.
...lessons I've learned working for companies like these in industries like consumer electronics, co-working, data security, economic development, enterprise software development, financial services & banking, grocery, healthcare, insurance, medical device manufacturing, and retail: