Insight-based Marketing — Ideas In Context blog — Mary Aviles

Posts in Insight-based Marketing

3 Influencer Marketing Rules of Thumb for Trusted Messenger Strategies

3 Influencer Marketing Rules of Thumb for Trusted Messenger Strategies

Actionable Insights, Promotion, Branding, Marketing Strategy, Insight-based MarketingMary AvilesOctober 1, 20192020 Census, trusted messengers, influencers, community engagement

Tricks of the Trade

Tricks of the Trade

Actionable Insights, Applied Research, Insight-based Marketing, Marketing Strategy, Secondary ResearchMary AvilesJanuary 3, 2019marketing research, secondary research, market need, needs assessment, reading list, recommended reading

Letting "Culture IS Strategy" Really Seep In

Actionable Insights, Applied Research, Stakeholder Experience, Insight-based Marketing, Marketing StrategyMary AvilesDecember 20, 2018Seth Godin, Marketing News, iconic brands, brand identity

Try It. Tweak It. Use It. Share It. Volume 1

Try It. Tweak It. Use It. Share It. Volume 1

Actionable Insights, Insight-based Marketing, Synthesis, ContextMary AvilesMay 22, 2018Seth Godin, Nancy Koehn, gathering periods, Dr. Tasha Eurich, insight, loving critics

Detroit Local Case Study #8: Is It Your Job Or Your Hobby?

Detroit Local Case Study #8: Is It Your Job Or Your Hobby?

Actionable Insights, Applied Research, Insight-based Marketing, Marketing Strategy, Trend Research, Qualitative Research, Secondary Research, PromotionMary AvilesSeptember 20, 2017small business marketing, Detroit small business, target development, Retail Boot Camp, TechTown Detroit, Talk Triggers

Detroit Local Case Study #7: The Journey To Your Why

Detroit Local Case Study #7: The Journey To Your Why

Actionable Insights, Insight-based Marketing, Marketing StrategyMary AvilesAugust 17, 2017insight, marketing communications, small business, small business marketing, agile marketing

Detroit Local Case Study #6: I Feel Pretty! Oh, So Pretty!

Branding, Brand Position, Insight-based Marketing, Marketing Strategy, Trend ResearchMary AvilesJuly 18, 2017Detroit small business, retail, marketing communications, media strategy

Detroit Local Case Study #5: Move Over Mr. Wonka

Brand Position, Branding, Stakeholder Experience, Insight-based Marketing, PromotionMary AvilesJune 28, 2017Detroit, Detroit small business, entrepreneurs, cooperatition, Bon Bon Bon, retail

Detroit Local Case Study #4: Show Me, Don't Tell Me

Detroit Local Case Study #4: Show Me, Don't Tell Me

Actionable Insights, Stakeholder Experience, Experiential Marketing, Insight-based Marketing, Quantitative ResearchMary AvilesMay 22, 2017Civilla, exhibit, engaging presentation, deliverables, empathy

Detroit Local Case Study #3: 18th Century Style Innovation & Co-creation

Detroit Local Case Study #3: 18th Century Style Innovation & Co-creation

Actionable Insights, Applied Research, Experiential Marketing, Insight-based Marketing, Trend Research, Co-creationMary AvilesApril 18, 2017Cranbrook Art Museum, The Cranbrook Salon, The Detroit Bluestockings Crew, The Flower House

Detroit Local Case Study #1: What Are You, REALLY?

Brand Position, Branding, Insight-based Marketing, Marketing StrategyMary AvilesFebruary 14, 2017Detroit, mental model, Mark Bonchek, Simon Sinek, Start With Why