Ideas In Context blog — Mary Aviles

The Real Secret Sauce Is Generosity

The Real Secret Sauce Is Generosity

Marketing Strategy, Actionable Insights, Career, Stakeholder ExperienceMary AvilesMarch 7, 2019strategy, consulting, generosit, strategic marketing, Adam Grant, marketing research, marketing strategy

HOW You Ask Is More Important Than WHAT You Ask

HOW You Ask Is More Important Than WHAT You Ask

Actionable Insights, Applied Research, Marketing Strategy, Qualitative Research, Quantitative ResearchMary AvilesFebruary 12, 2019marketing research, market research, questions, questioning techniques

Tricks of the Trade

Tricks of the Trade

Actionable Insights, Applied Research, Insight-based Marketing, Marketing Strategy, Secondary ResearchMary AvilesJanuary 3, 2019marketing research, secondary research, market need, needs assessment, reading list, recommended reading

Try It. Tweak It. Use It. Share It. Volume 8

Try It. Tweak It. Use It. Share It. Volume 8

Actionable Insights, Branding, Career, Promotion, SynthesisMary AvilesDecember 20, 2018habit, systems thinking, Nikkita Cohoon, personal branding, Avinash Kashnik, out-of-sights, James Clear, Atomic Habits, Adam Grant, habit stack, Seth Godin, Alex DiPalma, The Podcasting Fellowship

Letting "Culture IS Strategy" Really Seep In

Actionable Insights, Applied Research, Stakeholder Experience, Insight-based Marketing, Marketing StrategyMary AvilesDecember 20, 2018Seth Godin, Marketing News, iconic brands, brand identity

Life-Long Learning (Emphasis on Long)

Life-Long Learning (Emphasis on Long)

Branding, Promotion, Marketing StrategyMary AvilesDecember 3, 2018Seth Godin, Alex DiPalma, The Podcasting Fellowship, life-long learning

Try It. Tweak It. Use It. Share It. Volume 7

Try It. Tweak It. Use It. Share It. Volume 7

Actionable Insights, Qualitative Research, Synthesis, Trend ResearchMary AvilesNovember 1, 2018fifty-nine productions, Apollo 50 Go For The Moon, Blinklist, Talk Triggers, Jay Baer, Daniel Lemin, Nevertheless

Try It. Tweak It. Use It. Share It. Volume 6

Try It. Tweak It. Use It. Share It. Volume 6

Actionable Insights, Context, Trend Research, SynthesisMary AvilesOctober 16, 2018inbreath, Decemberists, Colin Meloy, Avinash Kashnik, Dr. Gary Klein, pre-mortem, Ray Poynter

Try It. Tweak It. Use It. Share It. Volume 5

Try It. Tweak It. Use It. Share It. Volume 5

Synthesis, Qualitative Research, Exhibition, Actionable InsightsMary AvilesSeptember 12, 2018Nancy Duarte, Slidedocs, Marketing News, questions, creative fingerprint

Try It. Tweak It. Use It. Share It. Volume 4

Try It. Tweak It. Use It. Share It. Volume 4

Context, Branding, Actionable Insights, Qualitative ResearchMary AvilesAugust 23, 2018simplicity, complexity, Lisa Shalett, Lady Bondo, Personal Branding, Dorie Clark, Daniel Pink, andon cord, This American Life

Try It. Tweak It. Use It. Share It. Volume 3

Try It. Tweak It. Use It. Share It. Volume 3

Actionable Insights, Context, Qualitative Research, SynthesisMary AvilesJuly 24, 2018Susannah Fox, Dr. Joyce Lee, Daniel Kahneman, System Thinking, Revisionist History, Malcolm Gladwell, Adam Grant

Try It. Tweak It. Use It. Share It. Volume 2

Try It. Tweak It. Use It. Share It. Volume 2

Actionable Insights, Secondary Research, Qualitative ResearchMary AvilesJune 12, 2018Wakelet, work in the open, list.ly, IDEO, tarot, Susannah Fox, Dr. Joyce Lee, questions

Try It. Tweak It. Use It. Share It. Volume 1

Try It. Tweak It. Use It. Share It. Volume 1

Actionable Insights, Insight-based Marketing, Synthesis, ContextMary AvilesMay 22, 2018Seth Godin, Nancy Koehn, gathering periods, Dr. Tasha Eurich, insight, loving critics

Detroit Local Case Study #9: Not All Who Wander End Up In Detroit

Detroit Local Case Study #9: Not All Who Wander End Up In Detroit

Marketing Strategy, Experiential MarketingMary AvilesNovember 29, 2017retail, neighborhood, Detroit small business, Detroit

Detroit Local Case Study #8: Is It Your Job Or Your Hobby?

Detroit Local Case Study #8: Is It Your Job Or Your Hobby?

Actionable Insights, Applied Research, Insight-based Marketing, Marketing Strategy, Trend Research, Qualitative Research, Secondary Research, PromotionMary AvilesSeptember 20, 2017small business marketing, Detroit small business, target development, Retail Boot Camp, TechTown Detroit, Talk Triggers

Detroit Local Case Study #7: The Journey To Your Why

Detroit Local Case Study #7: The Journey To Your Why

Actionable Insights, Insight-based Marketing, Marketing StrategyMary AvilesAugust 17, 2017insight, marketing communications, small business, small business marketing, agile marketing

Detroit Local Case Study #6: I Feel Pretty! Oh, So Pretty!

Branding, Brand Position, Insight-based Marketing, Marketing Strategy, Trend ResearchMary AvilesJuly 18, 2017Detroit small business, retail, marketing communications, media strategy

Detroit Local Case Study #5: Move Over Mr. Wonka

Brand Position, Branding, Stakeholder Experience, Insight-based Marketing, PromotionMary AvilesJune 28, 2017Detroit, Detroit small business, entrepreneurs, cooperatition, Bon Bon Bon, retail

Detroit Local Case Study #4: Show Me, Don't Tell Me

Detroit Local Case Study #4: Show Me, Don't Tell Me

Actionable Insights, Stakeholder Experience, Experiential Marketing, Insight-based Marketing, Quantitative ResearchMary AvilesMay 22, 2017Civilla, exhibit, engaging presentation, deliverables, empathy

Detroit Local Case Study #3: 18th Century Style Innovation & Co-creation

Detroit Local Case Study #3: 18th Century Style Innovation & Co-creation

Actionable Insights, Applied Research, Experiential Marketing, Insight-based Marketing, Trend Research, Co-creationMary AvilesApril 18, 2017Cranbrook Art Museum, The Cranbrook Salon, The Detroit Bluestockings Crew, The Flower House