Brand Position — Ideas In Context blog — Mary Aviles

Posts in Brand Position

Essential Ingredients for Your Strategic Narrative

Actionable Insights, Brand Position, BrandingMary AvilesApril 9, 2019opportunity narrative, narrative development, storytelling

Detroit Local Case Study #6: I Feel Pretty! Oh, So Pretty!

Branding, Brand Position, Insight-based Marketing, Marketing Strategy, Trend ResearchMary AvilesJuly 18, 2017Detroit small business, retail, marketing communications, media strategy

Detroit Local Case Study #5: Move Over Mr. Wonka

Brand Position, Branding, Stakeholder Experience, Insight-based Marketing, PromotionMary AvilesJune 28, 2017Detroit, Detroit small business, entrepreneurs, cooperatition, Bon Bon Bon, retail

Detroit Local Case Study #1: What Are You, REALLY?

Brand Position, Branding, Insight-based Marketing, Marketing StrategyMary AvilesFebruary 14, 2017Detroit, mental model, Mark Bonchek, Simon Sinek, Start With Why