Mary is a strategist and insight consultant who’s dedicated twenty years to assessing stakeholder experience and exploring leverage points related to ease, friction, trust, privacy, and momentum.
I source market, megatrends, and secondary material to develop engaging, custom workshops, training sessions, and Executive Briefings for individuals, teams, and organizations.
Some of the topics I've covered include:
Designing for Stakeholder Experience
Trusted Messengers (a nonprofit guide to influencer marketing)
Building a Strategic Narrative Based on Shared Purpose
The Privacy Illusion (how to be an informed media consumer)
The 4 Ps of Popping Up (pop-up retail planning to drive awareness and sales)
5 Things You Need To Know (market research primer for small business owners)
Contact me to conduct an Executive Briefing or supplement an existing curriculum or training program for you or your organization.
I also strategize thought leadership with and for clients:
Fueling Innovative Cross-Sector Collaboration, Susannah Fox presentation & Dr. Joyce Lee workshop at TechTown Detroit, June 2018
What Women REALLY Want from Healthcare: In the Shoes of the “Chief Health and Wellness Officer, The Quirk’s Event, February 2016 and the Qualitative 360 Conference, March 2015
Applying Customer Delight to Improve the Research Experience, Insight Association’s Corporate Research Conference, October 2015
Small Talk with Mark S. Lee, July 2017
Franklin Street Healthcare Marketing, Health Care Trends for 2018, December 2015
Insights Association, Using Your Powers for Good, October 2015
Insights Association, 4 Things Gen X & Millennials Agree On and 3 Things They Don't, August 2015
Insights Association, ISC 2015 Notes and Key Takeaways, June 2015
ALERT! Magazine, Finding Bouquets of Consumer Insight in Acres of Wildflowers How Qualitative Researchers Listen, Explore and Gain Insights from Social Media, September 2014
NewMR, August 2014