Finding your target mindset requires time and familiarity. Committing to finding the smallest niche you can serve well requires discipline. I work with you to develop target persona(s) that answer questions like: what do your target(s) want from their experience(s) with you? What do your target(s) want that you are in a position to impact? What is the basis for a shared purpose with this target? What job are they hiring you to do? I help you immerse in your target's journey(s). Who/what is exerting influence along the way? This understanding has strategic implications with especially valuable applications on your marketing communications and product/service development.
While my expertise spans many types of communities, I have a particular volume of experience with: