Strategic Marketing

I explore your key marketing elements like the why, the what, the how of your brand. I use frameworks and mental models to identify opportunities, to synthesize and document attributes, essence, positioning, and to develop message maps. I audit existing marketing communication vehicles and establish a plan to support and activate the communities you serve throughout their journeys. Some examples of my marketing strategy work include:

 
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Industry

Entrepreneurism, start ups, revitalization, economic development

Client work included

  • Professional Services Network member providing local TechTown clients services at reduced rates

  • Volunteer staffing of monthly office hours

>> Book time with me here

 

INDUSTRY

Marketing Research, Consulting

CLIENT WORK INCLUDEs

  • Content marketing & blogging

  • Social media strategy & execution

  • Thought leadership

  • Visual identity revision

  • Website redesign

 

INDUSTRY

Retail

CLIENT WORK INCLUDED

  • Collateral development

  • Content marketing & blogging

  • E-commerce

  • Email marketing

  • Naming

  • Photography & video

  • Pop-up strategy & execution

  • Social media strategy & execution

  • Visual identity development

  • Website design & launch

>> See some workshop content here

 

INDUSTRY

Plastic & reconstructive surgery, healthcare

CLIENT WORK INCLUDED

  • Naming

  • Social media strategy & execution

  • Video

  • Visual identity development

  • Website design & launch