Some Things About Mary

I am a strategist and insight consultant with 20 years expertise connecting marketing with the insights that make it matter.  A thought leader in the field of online digital qualitative research, my work informs: marketing strategy and communications, community engagement & experience, and concept development. I am motivated by impactful work. I bring a Try It / Tweak It / Use It / Share It approach to client challenges. My "applicability radar" is always up.

I'm also the Director of Strategy Development at TechTown, Detroit’s collaborative workspace community and entrepreneurial hub. At TechTown, my role is to help develop, refine, and execute organization-wide strategic and operations planning processes, the outcomes of which influence entrepreneurship and business development throughout Detroit.

I am a fan of the Oxford comma. I hold a B.A. in English from the University of Michigan. I spend my “free” time (ha!) chauffeuring my three children and an occasionally juicy French bulldog.

You can reach me at: 248.633.5135 OR hello@maryaviles.com.

 
 Mary Aviles, Insight Consultant, photo by LiskaPhoto

Mary Aviles, Insight Consultant, photo by LiskaPhoto


 

Extended Family

 
 

Benefit from my connections to skilled service providers, experts in their craft, who can help bring your strategy to life.

 

Bauman Research & Consulting, Fearless Decisions

Ursula Adams, Talent Development & Workforce Engagement

Whim Detroit, Digital Innovation

Sarah Westrom, Strategy Unicorn

Catalyst Media Factory, Visibility & Reputation Builder

Nikkita.co, Brand & Visual Identity

ell ell & co., WordPress Renovation

LiskaPhoto, Narrative Visualization

EarlyWorks, llc. Critical Thinking & Listening


What Else I've Been Up To

  Small Talk With Mark S. Lee , aired July 2, 2017  Begins at 46:27, Mark & Mary talk about sustaining small businesses and economic development in Detroit.

Small Talk With Mark S. Lee, aired July 2, 2017

Begins at 46:27, Mark & Mary talk about sustaining small businesses and economic development in Detroit.

 
  Insights Association , October 20, 2015  Reflections on The Corporate Researcher's Conference.

Insights Association, October 20, 2015

Reflections on The Corporate Researcher's Conference.

 
  Insights Association , August 6, 2015  Mary Aviles & Sandra Bauman discuss marketing to Millennials.

Insights Association, August 6, 2015

Mary Aviles & Sandra Bauman discuss marketing to Millennials.

 
  Insights Association , June 10, 2015  Takeaways from live-streaming the Insights & Strategies Conference.

Insights Association, June 10, 2015

Takeaways from live-streaming the Insights & Strategies Conference.

  Insights Association ALERT! Magazine , September 22, 2014  Mary was interviewed about social media research techniques

Insights Association ALERT! Magazine, September 22, 2014

Mary was interviewed about social media research techniques

 
  Ray Poynter's NewMR , August 11, 2014  Mary's take on social media research.

Ray Poynter's NewMR, August 11, 2014

Mary's take on social media research.

 
  QRCA Views Magazine , July 1, 2014  Mary shares techniques for using Twitter to enhance your market research practice (with cross-business applications).

QRCA Views Magazine, July 1, 2014

Mary shares techniques for using Twitter to enhance your market research practice (with cross-business applications).

 
  Marketing Insights e-Newsletter , June 26, 2014  Mary Aviles & Sandra Bauman share their approach to using social media research.

Marketing Insights e-Newsletter, June 26, 2014

Mary Aviles & Sandra Bauman share their approach to using social media research.