I am a strategist and insight consultant with 20 years expertise connecting marketing with the insights that make it matter. A thought leader in the field of online digital qualitative research and social media listening, my work informs: marketing strategy and communications, community engagement & experience, and concept development. I am motivated by impactful work. I bring a Try It / Tweak It / Use It / Share It approach to client challenges. My "applicability radar" is always up.
I subscribe to Seth Godin’s and Bernadette Jiwa’s and Mark Bonchek’s thinking that marketing should be in service to—and a conversation with—a very specific group of people who have something in common. I believe in the potential and compounding impact of conscious capitalism. I aspire to deliver Avinash Kaushik-worthy out-of-sights at every opportunity. As a systems thinker, I appreciate James Clear confirming that habits don’t limit freedom, they enable it.
I am a fan of the Oxford comma. I hold a B.A. in English from the University of Michigan. I spend my “free” time (ha!) chauffeuring my three children and an occasionally juicy French bulldog.
You can reach me at: 248.633.5135 OR firstname.lastname@example.org.
Benefit from my connections to skilled service providers, experts in their craft, who can help bring your strategy to life.
Bauman Research & Consulting, Fearless Decisions
Ursula Adams, Talent Development & Workforce Engagement
Whim Detroit, Digital Innovation
Sarah Westrom, Strategy Unicorn
Catalyst Media Factory, Visibility & Reputation Builder
Nikkita.co, Brand & Visual Identity
ell ell & co., WordPress Renovation
LiskaPhoto, Narrative Visualization
EarlyWorks, llc. Critical Thinking & Listening